The Tech Industry’s Channel Communication Experts!
Founded in 2006, CommCentric Solutions is a full-service marketing communications/public relations agency with diverse clients that typically operate within or target the IT reseller/solution provider “channel.” Our fast-growing national and international customer base includes FORTUNE 500 global market leaders as well as emerging companies in the following categories:
• Manufacturers and developers of hardware and software
• Distribution and logistics service providers
• Solution providers serving small-to-mid-size business (SMB) clients
You can count on CommCentric Solutions to deliver sharply honed turnkey marketing communications programs and materials – online, in print and at events.
Lynette brings nearly two decades of strategic communications counseling experience to CommCentric’s clientele. Before joining Tech Data in 1995, she was a principal of The Public Relations Consulting Group Inc. (PRCG), a regional public relations and marketing firm based in the Tampa Bay area. In this capacity, Lynette organized and implemented media relations campaigns for the agency’s client base. Her ability to clearly, concisely and effectively communicate key messages to targeted audiences produced solid media scores in both print and broadcast outlets, winning satisfied clients – and awards – for her work.
Prior to establishing her practice, Lynette worked with one of Tampa Bay’s largest public relations firms as an account executive, developing and implementing marketing strategies, producing collateral materials, organizing special events and generating media coverage for her clients.
Lynette’s other notable accomplishments include her work as a correspondent for the St. Petersburg Times and as a promotions assistant for WFTS-TV, Channel 28. This range of experience gives her a full appreciation for the scope of media relations requirements from both the journalist’s and communications specialist’s perspective.
A life-long native of the Tampa Bay area, Lynette is a graduate of the University of South Florida, earning a B.A. degree in mass communications, with an emphasis in public relations. Bohanan is an active member of the Public Relations Society of America (PRSA) and has held numerous leadership positions within the Tampa Bay Chapter, including serving as chapter president.
With more than 25 years’ experience in marketing, public relations and journalism, Chuck oversees CommCentric’s marketing, brand management and overall creative for the firm’s client base. Prior to CommCentric Solutions, Chuck directed corporate communications for Tech Data Corporation, the world’s second-largest distributor of IT products where he oversaw a team of copywriters, graphic designers, presentation specialists and media relations practitioners. He was regarded as one of the most valued members of the company’s senior management team during his 13 years at Tech Data. Prior to Tech Data, he led marketing communications and PR for Plant City, Florida-based Crystals International, Inc., a major producer of freeze-dried juices and related products sold throughout the world.
Chuck’s tech industry experience was honed early in his career with a CompuServe Software Products Division subsidiary when the Internet pioneer experienced meteoric growth. He handled advertising campaigns, media relations and employee communications for the company, Tampa-based Collier-Jackson, Inc. (later GEAC), which published integrated business management software for accounting, human resources and other corporate requirements.
A graduate of the University of South Carolina’s School of Journalism, Chuck initially wrote feature articles for a variety of major newspapers — including the St. Pete Times and South Carolina’s largest, The State — as well as numerous national magazines, before moving into the marketing communications / PR profession in 1987.
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